I sat in front of a computer and took notes of things I liked and disliked about different Kinetic Type videos and also what things I could feed into my work. I found this extremely beneficial because it gave me a much clearer idea of what I want to do and what I want to avoid doing.
Examples I did like:
This one from Star Wars is, in my eyes, really well done. It has clear, relative type and is also extremely engaging. I particularly like the way that it starts with a single word and almost spirals that word with the rest of the speech. It does this so much that eventually you cannot see the original words but you know they are there. It zooms out as more, bigger words attach themselves and it takes on an entirely new shape. This idea of shape inspired me in an idea. I later found this example from Pulp Fiction; it furthers my idea of shape and builds a gun out of the words. What I noted was that the object the words create are relevant to the words that are said.
This one is a conversation from Sherlock Holmes. I particularly like the style of this one. As it is a film set in 1891, the creator clearly used this as a basis of his video. It has been based on a newspaper from that era and he places his words in quirky locations, e.g. the headlines, the adverts and the menu. It shows a good use of space and relevance to the context.
The same themed idea is applied to this speech from Inglorious Bastards, but what I also like is the way images and personification of words is applied to appropriate lines. The sentence “We’re gonna be dropped into France” does just as the sentence says.
The best example I found was Mel Gibson’s Freedom speech in Braveheart. I love that it is such an epicand iconic moment in film and that it has been done so well. There are many points I like about this video: the use of imagery, the constant flow, the completely fitting use of different fonts, the way that the word ‘free’ is recycled throughout the speech and the personification of laughter and when the camera zooms out to reveal the path of words. It works on so many levels and I aim to make something that does the same.
What I realised I did not like:
These examples of Kinetic Typography don’t build. It is almost as if the words are part of a slide show and so will appear and then leave, then the next words would show and disappear like before. It had no flow for me and I realised I like the videos that use the previous words to shape and guide the new. I did however like the way the creator of this video made good use of the onomatopoeic words. He characterised them by injecting relevant movement into them.
Things To Look Out For:
Spelling. This is meant to say “Light Beer”. For me, it’s the differance between an average video and a poor one. So if I was to create a good video, if I made a spelling mistake it would effectivley ruin it.