- clear, tidy indication of the brand.
- themed well.
- basic navigation.
- Unnecessary information dirtying up the home page, falls below the ‘fold line’ when it really doesn’t need to.
- links are left default coloured.
animation on home page moves to quick, not clear.
- basic animation on home page, doesn’t reflect the size of the brand.
images are pixelated.
- 1 base colour with less than 3 shades.
- clear navigation along the top.
- overly busy page listings down the side, not interesting and a bore to look at.
- no clear indicating information of what the website is for, poor tagline.
- no small splash of colour to spice up the aesthetics.
- fonts are dull with no size difference between any of the headings, links or the articles.