One thing I noticed a lot whilst browsing websites for the research side of this project was that the majority of them (definitely the more professional ones) used Sans Serif fonts such as Arial and Helvetica. I think this is because they are clear and informative. Whereas, a site with New Times Roman, for example, for some reason looks cheap and as if no effort has gone into it. I’m sure under the right command Serif fonts would look right.
I saw an article for ‘The Independent’ and they do put serif fonts to an effective use, they make the web page feel like a newspaper by using serif fonts for the headlines, see here.
I composed a 2 page slide show to show what the wrong font can do to a website:
Straight off, legibility is highly compromised with Times New Roman (in the edited picture). For a website serif typefaces just seem like an unnecessary delay. The information should be clear and punchy.
To be fair, it does look okay in titles and tag lines but for articles, I will avoid them.