I began by looking at different Kinetic Typography videos, good and bad, and made a list of things I wanted to do from that:
- Fast-paced and fun
- A movie I like
- For it all to be relevent (colours linked to film, thought out type face etc.)
- A bit of personification or animation to some text, that reflects the word.
I thought the best way to go about it was to choose my film clip, my choices were Ali, Silence of the Lambs, Sin City and Shawshank Redemption. I analysed each one and thought about what I could with each one here.
I decided that the speech ‘You My Opposer’ from Ali, starring Will Smith, would be the most fun and had the majority of the things I wanted to do (fast, opportunities for adding animation to text and a clear colour scheme).
So firstly, I story boarded the animation, I knew it wasn’t going to be exact as I was no doubt going to come across something I wanted to do initially that would either be too hard for a rookie in A.E to do or just not look right.
I then contemplated colours and fonts. The colour scheme was easy to choose. I simply picked up the DVD and straight off, I knew that brown was the key colour and I should use colours close to that: A dark Red for font and a brown-yellow background. The red on yellow creates the feel of brown without there actually being any brown. I didn’t want there to actually be any brown because I felt it didn’t look very energetic, contradicting the speech completely.
I chose Gills Sans MT as the main font as it looks big and powerful, like the words being spoken, and as well as being so big somehow seemed to look fun and fast, like the words again. I almost chose Eras Bold ITC, it appealed to me because of the slight slant it has but I disregarded it due to its thin structure. Unlike Gills Sans MT it doesn’t embody the meaning behind the speech.
I was, by this stage, real eager to get going with this project. I had never used After Effects before and couldn’t get it on my own laptop so decided that on my day off, to go to Canterbury’s Augustine House and use a Mac there.
The first hour I really just spent getting to grips with the program but then suddenly something clicked and it really reminded me of a program I am really familiar with, Adobe Flash. When that happened I got all my components together and just began my animation. It was incredibly addictive, I kept going and going, “I’ll just finish this bit then I’ll call it a day.” I must have said that twenty times and before I knew it 6/7 hours had gone and had actually finished my animation.
I say finish but I now have 4 weeks to tweak and improve aspects of it. I’ll upload the original (untweaked) video later.
- One thing I did notice is that I didn’t have any reason to use masking, I’m not sure if that means I’ve done it wrong but for my video I didn’t seem to have any purpose, I do know how it works and how to use it though.
- I think in these 4 weeks of tweaking, I may change the parts where words scroll across the screen on the x-axis. Mainly because it’s hard to read when it goes so fast.
I’d say that I am fairly confident with the basics of After Effects now and have overcome my initial fears of having to learn a program and produce a quality piece of work in such a short amount of time.