The following principles by Stefan Sagmeister are from the Creative Practise brief but are related to the Emotional side of this Graphic Design one:
- Designs that needed guts from the creator and still carry the ghost of these guts in the final execution
- Designs that evoke memories
- Designs that are viewable over and over again and again
- Beautiful designs
- Designs whose craft levels are very high (the unbelievebalility that somebody can be so good at something)
- Extremely labour intensive designs
- Personalised designs
To me, from the above, an emotional design would be deeply personal, perhaps more personal than you could even speak about? However, to reach a large audience the memories and feelings cannot be explicit to the designer. For example, everyone at some point has felt alone but not everyone has felt upset by a dog being killed by the post truck on their birthday. It cannot be too particular.
Somehow tell the audience the trouble I went through to for this design and it also has to, naturally, look stunning.