As much as I wanted to follow ‘calm’ through, I can’t see me finding an interested way to do it (know I know I cannot used colours unless I absolutely must and images aren’t allowed).
So, I quickly chose 2 more words to look into: ‘Lost’ and ‘Touched’.
This is my Lost response. It uses only typography but is perhaps in dangerous territory because it begins to form the image of a maze.
I will have to clarify this isn’t against the brief before considering using this as my submission.
I think the concept is quite basic but the execution of it is different, the use of nothing but the letter ‘L‘ to create the maze creates the message ‘Lost in a Maze of Type’ which I think is really relevant to how I’ve felt!
There is no need for colour here as the message works fine without it.
I originally had the ‘L’ for the word ‘Lost’ unedited but changed it, so it would join onto the maze. I did this to make it a little bit clearer for the viewer to see the maze was made out of ‘Ls’.
Also, what I love about this is that it hurts to look at it, confuses the mind and that is another punch to support the message.
Above are 5 variations of the same concept. I thought more laterally about the word ‘Touched’ and arrived at Tracking. I realised that just by lowering the spacing between the letters, the word Touched would be Touching. Simple but there is definitely a strong, typographical idea in there. I began by using a rather bold font because touching someone is a strong and powerful thing, a thin and weak font seemed unfitting.
In the first image I used no colour, primarily because after the talk we had on Thursday, the message I got was don’t use colour unless it is completely vital. I felt in this one, the message wasn’t put across too well without colour. I was looking at reaching the emotional content of the word, through the physical and literal meaning of it; emotionally when I think of times I’ve been touched by something I feel warm and that’s why the colours I would associate with being touched are red and yellow (warm colours) not black and white. B & W just seems too sinister for such a thankful and positive word, even when I made the text follow a smile. Below is an image in which I have taken one of the above attempts and changed the colours to a Black and Grey. I feel the initial bite that you take of the image with your eyes is chilling and not associated with the positive meaning of the word. I hope that justifies my use of colour.
So I tried to embrace that by adding the words “Thanks, I’m” above “Touched”. With the addition of these words, the attention was taken away from ‘Touched’, so I changed the new words’ font to Arial, a thinner font which automatically lowered the words’ hierarchy. This is a very basic design that is easy on the eyes but it is perhaps too basic so I took it further.
With these 2 last attempts I shook the positioning up and, with the latter of the two, the rigidness too. These work well because so much more emphasis is put on the work ‘Touched’ that the lack of tracking isn’t as subtle but that is exactly what I wanted. It is far more dynamic but, unfortunatley, with the addition of dynamics comes the removal of that warm feeling the colours brought.