Here it is, my final design. It’s not as aesthetically pleasing as I would have hoped but with the inability to use colour and include imagery it is the best I feel I could have done. It ticks the boxes I wanted it to.
The font was used because it feels friendly as opposed to the below font, which seemed more gothic and portrayed the wrong message.
When I think of being touched, I think of that warm feeling you get and I couldn’t think of a way of showing warmth without using colours or images. I chose it to be embossed because it gave it more character and this gave it warmth and character. I tilted it and made it slightly hang off the page for the same reason. I hope that by making the font more welcoming and friendly I have done this.