Found out yesterday that what I was doing was completely wrong.
The brief is asking me to portray the emotion and with my previous ideas (Touched and others) I was doing the literal.
So thought deeper into it, using dictionary.com for definitions as starting points, and my ideas are below.
Above are 3 of my ideas for ‘Lost’. The first is conceptually strongest, in conjunction with the brief. The second uses imagery and the last is just an eye-sore.
The issue with the first is that it is unclear and not eye-catching. The idea behind it is there is a larger ‘Lost’ that’s been lost beneath a swarm of ‘Lost’s’..
This idea is borderline imagery. The numb has been merged to create a figure, more humanlike than a collection of letters. The lines behind it show its stillness when everything else is moving and the black object above it is unclear, but its meant to show something (anything) happening, causing the word to freeze.
I had 3 designs, all with one concept, for ‘Removed’. The concept was again too literal.
I’m not even going to waste time describing my reasons behind them. None of them are emotional and are not answering the brief.
Wary is simple. What would you do if you were wary of something or someone and didn’t trust them? Keep your distance.
PUZZLED- FINAL IDEA
‘Puzzled’ was my strongest conceptually in this final attempt to find a solution. The definition includes words such as “Unclear”, “Confused” and “Unable to make sense”. I applied all these ideas into 2 ideas.
The first image is more leaning towards the “unclear” side of the definition and executes that well. However, it is top related to just that one word. I wanted to hit al 3 points.
The second does exactly that I feel. It’s unclear, at first, and a poster that you were completley unable to make sense of would be stupid, so I put the letters a short distance apart: enough that it would be awkward to read but not too much that the word wasn’t readable after a few attempts.
I thought I was happy with it but later realised that it looks more “broken” or “smashed”, so took the letters further apart until they no longer looked cracked, rather they looked cryptic.