I posted the LEFT image for review and criticism online and the feedback I got was well received.
“not sure about the ‘super 8’. the designs all so square and rigid then the ‘super 8’ type goes off on a wonk lol, like the style though :)”
Basically the issue was that the text didn’t look to match the rest of the gridded squares. This was however intentional, although perhaps not clear. I wanted it to look as though in motion, flying towards the face and massing together to form Joel Courtney, just like in the film they joined to make a space ship.
To make this clearer I firstly added 3 squares to the bottom right hand corner. I did this to make it clearer that the cubes were coming together.
However, it wasn’t obvious at first. Because they were all the same size, it looked like they were just eroding away.
So what I did was simple, I just gradually made them bigger as they came away. This gives the illusion of perspective and the effect that they are shooting inwards.
I hoped this simple change makes the concept clearer but my friend still said not, so after a lot of wariness, I did the design below.
I removed the small falling of the squares and added big, bold ones shooting in from each side. I think it really puts you in the image, it’s almost as if they’re coming from behind you as you look on. The motion blur gives extra depth.
The “Super 8” text is now really small and hidden, I chose to do this because it otherwise breaks up the speed and power of the image. And besides, part of the fun I had with the existing covers was looking for the title so I know it doesn’t have to be obvious.
It shows very obviously that the kid is being created by the squares.