Below are 11 examples of Self-Help Websites. I’m not going to break every single on up but there are a few aspects to all that are particularly relevant.
- Colours are often warm (purples, blues, oranges). This is obviously to create a comfortable feeling, a trick directly relevant to the genre of Help.
- Photography is used often. The sites with imagery of people are a lot more welcoming than the few without, which look very rigid.
These images are used to show happy and sad people to demonstrate a point.
- Fonts are friendly and light. Some websites stick to black sans serif but a few add some colour. Serif fonts look a lot more formal but in this context come across as intimidating.
- Logos seem really important. The sites with nice looking logos feel so much more professional than those that just have text titles.
- Words like ‘Community’, ‘Growth’, ‘Learn’ and ‘Inner Transformation’ create a really relaxing environment.
Things I Take From These Examples:
- Font- Use a simple and effective Sans Serif. Use colours and the right font to make the font almost unimportant, the words should be readable without the choices I made in showing them being obvious.
- Colours- Warm, welcoming and easy on the eyes. Not vibrant and intimidating.
- Photo’s- Happy people as a focal point? <Tacky?
- Title- I should try to create a really professional first impression to my site using the above mentioned colours, imagery and fonts. It needs to be relaxing and welcoming as well as informative.