School Runs, Mortgages & 10 Ways to keep Sane
The audience is 30+ aged people who have given a lot up for other people and are finding life difficult. It isn’t intended to change your life, just make it more manageable.
You buy the Box. It looks a little like this. Here is the .PDF for it.
Inside the Box Comes 10 individual booklets [One,Two,Three,Four,Five,Six, Seven,Eight,Nine,Ten].
The reason for the individual booklets is to break the sense of steps and planning. It helps to embrace spontaneity.
Also inside is an Instructions Sheet. This is just an introduction to the process and how it works.
Finally, inside, you find this Spinner. It is simply a circle cut-out object that is used to randomise the process.
I think the book is really about exploring yourself as a person. It gets you to re-evaluate things and re-prioritise your life. In that sense I believe it really does satisfy the brief in exploring your head (and yourself).