School Runs, Mortgages & 10 Ways to keep Sane
The audience is 30+ aged people who have given a lot up for other people and are finding life difficult. It isn’t intended to change your life, just make it more manageable.
You buy the Box. It looks a little like this. Here is the .PDF for it.
Inside the Box Comes 10 individual booklets [One,Two,Three,Four,Five,Six, Seven,Eight,Nine,Ten].
The reason for the individual booklets is to break the sense of steps and planning. It helps to embrace spontaneity.
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My intentions for the Home page.
Main, Body Colour
“Yellow is often considered the brightest and most energizing of the warm colors…
It’s associated with happiness and sunshine.Yellow is also associated with hope…
In your designs, bright yellow can lend a sense of happiness and cheerfulness. Softer yellows are commonly used as a gender-neutral color for babies (rather than blue or pink) and young children. Light yellows also give a more calm feeling of happiness than bright yellows. Dark yellows and gold-hued yellows can sometimes look antique and be used in designs where a sense of permanence is desired.”
extracts from SmashingMagazine.com‘s article ‘Color Theory for Designers, Part 1: The Meaning of Color‘ by Cameron Chapman
The reason I focused on yellow was because it was a natural starting point for me. It felt right but I needed to know that it made sense.
The sense of warmth is definitely relevant, I need to ensure it is a calm yellow to create the right atmosphere.
The Example to the below uses yellow and accompanies it with Black and White. It looks good, aesthetically, but irrelevant because the Black and White seem like they deliver a more authoritive feel.
I downloaded a free trial of InDesign so that I could get the benefits of it’s grids and text styling capabilities.
Below is the grid for the inside spreads.
And here is an image showing the clear difference between Illustrator layout and inDesign layout:
Now to fill the empty space and complete the other nine booklet spreads..
Below are 11 examples of Self-Help Websites. I’m not going to break every single on up but there are a few aspects to all that are particularly relevant.
- Colours are often warm (purples, blues, oranges). This is obviously to create a comfortable feeling, a trick directly relevant to the genre of Help.
- Photography is used often. The sites with imagery of people are a lot more welcoming than the few without, which look very rigid.
These images are used to show happy and sad people to demonstrate a point.
- Fonts are friendly and light. Some websites stick to black sans serif but a few add some colour. Serif fonts look a lot more formal but in this context come across as intimidating.
- Logos seem really important. The sites with nice looking logos feel so much more professional than those that just have text titles.
- Words like ‘Community’, ‘Growth’, ‘Learn’ and ‘Inner Transformation’ create a really relaxing environment.
I began to look into designing my Box, Instructions Manual and a Device to Select a Random Technique.